A safe zone is a safe space for you and your heart. A safe zone is not only a place – it can be anything from people, pets, hobbies and things we love. Most importantly, a safe zone is a space you can come back to – to rest your mind when you're feeling mentally exhausted, to be vulnerable and be yourself, without judgement. It's where you can hear your own voice and reflect on how you're truly feeling. Wherever and whenever you feel safe, that space is your safe zone.

Together, let’s discover a safe zone, just for you. We believe everyone can find theirs.

Meet your mind, find your safe zone.

Mental health is an issue that universally affects everyone. It's normal for us to go through good periods and tough periods. If you are feeling heartbroken, stressed, anxious, confused or lonely, there's nothing to be ashamed of and always remember that you are not alone. If the situation is too overwhelming, you can always lean on your friends, family or someone you trust. Seeking support does not mean you are a burden to others.  

Every Day is Mind Day can support you with the tools to cope with your feelings, talk about mental health challenges and seek help without being stigmatised. We're here for you, whether you are a young person who would like to understand how you are feeling and ways to take better care of yourself or a teacher who would like to support your students’ mental well-being.

Client: UNICEF Thailand Agency: TWF Agency Chief Creative Officer: Chutharmars Pupprapussorn

Creative director: Ratee Ngarmniyom Producer: Tongpong Chantarangkul Director: Tongpong Chantarangkul
Assistant Director: Pises Wongsathianchai  Production Manager: Thidawan Hongchukiat
DOP: Asana Tanasoponpitak Costume Designer: Visa Kongka  Editor: Yingyos Somjitkul Colourist: Chatchai Settawon

Art Director: Pongpan Boonmak Illustration for sticker character: KHAE Illustration for MV: Jaruwan Tveekan

Head Designer: Chittapon Borisuth, Saran Sirisoonthorn CGI Team: Saran Sirisoonthorn, Jaruwan Tveekan

Designer: Pongpan Boonmak, Jaruwan Tveekan